Japanese Management Market Entry, Crisis and Corporate Growth

Edited by Parissa Haghirian


This case book on Japanese companies and multinational corporations in Japan presents 12 entirely new cases studies for academics and business professionals alike. The cases in the book deal with market entry, corporate growth and crisis management of Japanese firms or international firms in Japan. It presents new developments, such as technological changes (electronic payment and gaming) in the Japanese business environment and provides an overview on the diversity of business activities in the Japanese economy. Written in a simple and an accessible manner, this book can be used as a textbook for students of International, Asian or Japanese management or by international managers and business professionals to make business decisions.

Dr. Parissa Haghirian

Parissa Haghirian is Professor of International Management at Sophia University in Tokyo, Japan. She has lived and worked in Japan since 2004 and is an internationally renowned expert in international management practices with a focus on Japan. Professor Haghirian earned an MA in Japanese Studies from the University of Vienna in 1999 followed by an MA and PhD in Business Administration from the Vienna University of Economics and Business Administration in 2000 and 2003 respectively. 

In addition to her work at Sophia University, Professor Haghirian has been a visiting professor at HEC Paris, Keio University (Japan), Waseda University (Japan), Aalto University (Finland), and the University of Vienna. She held a professorship in Japanese Management at Ludwig Maximilian University (LMU) in Munich from 2011 to 2012.    

Professor Haghirian has published numerous books, academic papers, and articles on the topic of Japanese management. She is the author of Understanding Japanese Management Practices (Business Expert Press, 2010) and Successful Cross-cultural Management: A Guide for International Managers (Business Expert Press 2011), and she is also the editor of Japanese Consumer Dynamics (Palgrave Macmillan, 2011) and The Routledge Handbook of Japanese Business and Management (Routledge 2016). 

In addition to academics and research, Professor Haghirian advises major multinational companies on intercultural understanding and cooperation, and she coaches top global managers for success when working across cultures by providing new perspectives and skills. Professor Haghirian is a regular keynote speaker at conferences and corporate events in Europe, Japan, and Asia.


Japanese Management

Japanese management practices differ from business styles in all other economies. Training activities support newcomers to Japan to understand key concepts of Japanese management and the Japanese organization.

Managing International Teams

Leading international teams requires knowledge of cross-cultural management, empathy and the ability to react quickly to new and challenging environments. Improve your leadership by learning more about learning your international team and paving its way into a global future.


Management Across Cultures

Cross-cultural management is a challenge for multinational organizations. Team members of various background, nationalities, ages and genders need to learn how to cooperate with each. Learn more about creating a successful diversity-oriented environment and developing a future oriented framework for your organization.